As a life coach, motivational speaker, and blogger, I can’t remember how many times I have advised people to persist until they reach their goals. But is that always good advice? Ten years into a life coaching, I realized sometimes it’s wiser to just quit. Excessive focus on a goal with the mindset that quitting is bad can backfire. Goal disengagement, as psychologists call it, can be beneficial to our personal and professional lives. Just as with everything, priorities change. If a goal no longer inspires you, then this could be a valid reason to quit.